This is my bread & butter! I have a robust network of affiliate partners, ranging from subaffiliate networks to household publications like Meredith, Conde Nast, and Hearst. Data analytics is basically a part of my DNA now - I am well versed in CPA, CPC, ROAS, and CR and use these for baseline performance metrics. I am experienced in Impact, Pepperjam, LTK, and AspireIQ.
Influencer Marketing
When picking influencers or content creators, it’s crucial to pick someone who fits your brand. I vet and seed influencers based on their followers, engagement rate, and overall brand fit. I also track success rate, negotiate contracts, and more. I am tenured in Grin, Shopify Collabs, and Meta softwares.Brand Partnerships
I work tirelessly to find great partners with audiences that match the given core pillars for the brand at hand. I have worked with celebrity partners, brand collaborators, and sponsors to help brand amplification.
Podcast Advertising
I am comfortable and familiar with podcast advertising. I can look at complex data sets and synthesize key takeaways quickly. I am familiar with DI, Baked-In, and programmatic advertising. I have worked with Podsights, Magellan, independent advertising agencies, and direct partners.
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