American Giant | Remote | Chicago, IL
During my time with American Giant, I built our influencer and affiliate programs from the ground up.
Within the first 45 days, I onboarded us to Grin for influencer management, and drove affiliate relationships on a last click structure. Within 60 days, I began a gifted campaign and reached out to over 100 influencers a week to rep our products in exchange for posting. After two years of running these turnkey programs, we had over 700 influencer relationships with partners to tap for various projects.
After the first 6 months of proving success while running these new programs, I was given a monthly budget to work with affiliates and influencers on branded sponsorships. I worked with partners ranging from independent bloggers, to publications like Meredith Corporation, BuzzFeeed, and Conde Nast in conjunction with our Go-To-Market calendar.
I also oversaw our podcast advertising efforts. I partnered with our agency to update scripts, monitor show performance, and lock in new opportunities.
Examples
Cup of Jo
Merrick’s Art
Real Simple
Gear Patrol
back